Mon 14 Jan 2019

Packaging trends for 2019: what to expect and how to do it

Boxes aren’t just boxes these days: packaging today represents an increasingly important aspect of the shopping experience!

2019 is a big year for design, and packaging matters more than ever to consumers and their shopping experience.

Whether its creatively designed packaging featuring bold prints or cleverly engineered opening features, custom product boxes are making certain products stand out from the crowd.

So whether you’re considering launching a new product or improving your current packaging, you need to consider how packaging can help your product stand out.

Here are some packaging trends we think will emerge in 2019:

The unboxing experience

Customers, especially millennials, value experiences over things more than ever before… which is why unboxing needs to be exciting!

There’s nothing quite as exciting as opening a box when it’s been delivered or seeing a product for the first time, and an interesting and engaging unboxing is the key to creating loyal customers.

Today’s top brands are going beyond exciting openings, though. For example, one of our clients recently included the link to a Spotify playlist on the packaging which complemented the item inside. Clever, right?

packaging with spotify code

Emphasis on shipping

Cutting down on shipping time is vital for any e-commerce business looking to remain competitive in today’s market.

Influencer outreach with gift boxes

We all know an influencer who needs their gift box of samples to stand out… and if you don’t, it’s time to find one! Influencer campaigns are huge for all retail brands and for many, it’s working. Here are examples of eye-catching, Instagram-worthy influencer boxes we recently created:

Thanks @sianelise_sw for this great shot of our Discover A Healthier You box. Make sure to check our 3 for the price of 2 offer on vitamins available from 30th January – 26th February 🙌😊 #Superdrug #SuperdrugHealth #SuperdrugVitamins

A post shared by Superdrug PR (@superdrugpr) on

influencer packaging

Subscription boxes

15% of online consumers signed up for subscription services in 2017 and the desire for personalised, regular deliveries is sure to continue to boom in 2019.

Packaging design trends 2019

Minimalistic packaging design

Think black and white, or one statement colour with a clean box front: minimalist design in packaging still makes a statement and will continue to do so in 2019.

Illustration

On the other hand… we’re seeing more and more brands going bold with detailed illustration and patterned boxes that could sell without the product inside them! Be brave and go big with creative illustrations on your packaging.

Vintage feels

Retro has been back in and we don’t foresee it going away for a while! Vintage design sells because it conveys authenticity, and many big brands have embraced the hipster-esque trend of using throwback styles. This trend can be seen across the food and drink sector especially.

round packaging

Atypical packaging design

There’s a reason that the verb ‘square’ means boring… Try a round box or even a custom shape to make an immediate good impression on customers!

Eco-friendly packaging

With the latest changes in laws about plastic, more and more customers are concerned about the environmental impact that packaging has on the globe. Upgrade your packaging before you get called out! We offer eco-friendly packaging: all of our cardboard and paper comes from FSC fully accredited suppliers and cardboard and paper, so by its nature it’s fully recyclable.

 

Ready to revolutionise your products with unique custom packaging? Try our online box designer tool or get in touch to discuss your ideas!

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