Thu 20 Dec 2018

Special effects packaging: make unboxing even more exciting!

We’re on a mission to show you just how entertaining the world of packaging can be.

That thing holding your precious merchandise? Not just for practicalities. It can be fun, and more importantly, can majorly up-sell your product AND your brand!

Here are some cheeky ways we’ve helped our clients make their boxes pop – literally:

Snap, crackle, pop!

You know what’s mesmerising? Music boxes. You know what your customers will do? Play with them.

We couldn’t resist showing you what we mean… (turn your sound on!)

Lollipop, lollipop oh lolly lolly lolly lollipop lollipop oh lolly lolly lolly lollypop 🍾 dum dum dum dum dum… 🎶

Fun, isn’t it?

Or, how about making the closing process easier and more dramatic? (This is slightly dramatised.)

By using a magnetic closure feature, your packaging will look suave, sophisticated and cutting edge – plus, customers will thoroughly enjoy opening and closing their box.

All the feels

Lush fabric or soft tissue paper inside the box will snuggle your products nicely and be a treat for customers during their unboxing experience!

drink packaging

 

Think inside the box

The presentation of the outside of your packaging will help it sell, but adding an extra touch on the inside will convert new customers into loyal customers! When your packaging is so fancy that people keep it and reuse it, it adds loads of value to your brand and makes sure your customers won’t forget you.

 

Tell a story

Whether it’s inside or outside, adding details to your product packaging can help customers convert as well as appreciate the added value. Think about what customers might want to know: the journey you went through developing the product, materials used to create it, more details about the product, etc.

 

Make it a music box – literally

Now this is groovy – a client of ours recently sent out these boxes during the Christmas holidays which features a code to scan that opens up the Spotify playlist they created! Featuring tracks including ‘Intoxicated’ and ‘This Time of Year,’ it was definitely a hit with their customers!

packaging with spotify code

Explore using Spotify codes or QR codes to bring your packaging to life!

 

What other special effects would you like to see on your packaging? Drop us a line and we’ll see what we can do!  

 

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