Wed 17 Mar 2021

Influencer packaging for Microban antimicrobials.

The year 2021 has been one of great importance for cleaning and health products. Whilst scientific statistics are ever-so-relevant for these companies, ensuring you have a fool-proof marketing campaign to stand out against competitors in this crowded market is also essential.

Statistics show that up to 74% of consumers now look to social media for guidance on purchasing, with up to 79% of women looking to influencers directly. That’s why we weren’t surprised when Microban approached us earlier this year to create influencer packaging to hold their award-winning antimicrobial products.


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A post shared by Peter Andre (@peterandre)

The brief

Microban manufacturers award-winning cleaning products which eliminate microbial growth without damaging surface aesthetics. They got in touch with us to branch into influencer marketing as part of their growth strategy.

The aim of the influencer campaign was to promote the products to a wider online audience using influencers like Peter Andre, Greg Rutherford, and family life bloggers.

We were asked to create a bright, bespoke box to hold three of their products and a promotional item: bathroom cleaner, disinfectant spray, multi-purpose cleaner and personalised lab coats for the influencers.


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A post shared by Greg Rutherford (@gregjrutherford)

The result

The bespoke boxes show the bright company colours, blue and orange. Blue is often associated with reliability and is known to be the most attractive colour to both genders, whereas orange is an energetic colour, reflective of the fast-acting products.

Inside the box features die-cut inserts to hold the products in place, which helps with influencer photographing, unboxing videos and ensures the products aren’t damaged during transition.

Microban decided to go all out and add magnetic closures to the box. Little added extras like this embellish the consumer experience. One of the main focuses of packaging is usability, and magnetic closures help this by smoothing out the unboxing process.


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A post shared by Rachaele (@parttimeworkingmummy)

If you would like to create influencer packaging for your products, email us today at for a custom quote. You can take a look at more of our work here.


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