Wed 8 Sep 2021

Did you know excellent packaging creates loyal customers?

When it comes to business, there are many factors you may desire to achieve to keep thriving, but it is essential to make your consumers happy. 

Customers don’t often like change, but what they do like is improvement. Adding to your product, will increase consumer loyalty and provide an experience they are willing to share and repeat.

The first step is to make a good impression…

The saying is true, first impressions do last and what is it that consumers see when their product arrives or if they browse a store? The packaging! 

But, not all consumers want the same type of packaging it’s important to adopt the values of your audience and your brand when it comes to your design. To narrow it down, here are some of the things to consider:

  • Durability

Nobody wants a box or bag that falls apart on the job, choose materials and design matching the usability of the product. For example, if you’re creating a tube shape box for a conference, adding a bag to ease the carrying can really impress a consumer.

  • Representing your values

Consistency is key, if you’re offering a high value product, make sure the quality of your custom boxes match the product.

  • Representing their values

Consumers are willing to pay more for eco-friendly products, if your market has specific requests of your products, this should be matched in your packaging!

Social media is showing no signs of slowing down and neither is influencer culture, make sure your product is fun to open and aesthetically pleasing on camera!

  • Security

No one wants to pick up the pieces of broken products! Adding simple protective features such as inserts, or tissue paper can make a hell of a lot of difference to your clients!

  • Aesthetics

A pretty product needs packaging, but this depends once again on your audience – sometimes it is helpful to not just focus on what you like and instead remember what your consumers love. You could even experiment with seasonal packaging.

Packaging with a purpose will impress your customers and it’s just a small feat to improve their customer experience with custom boxes. Get ahead of the competition and start designing packaging to please your customers!

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