The LGBTQ+ community uses the rainbow flag as a sign of self-expression, variety, and allyship. When Pride Month comes around, it’s a great time to show your support as a member or an ally to the community.
As a brand there are many ways to engage with your customers during this time: you could demonstrate your support by releasing products or changing your packaging to show your alliance. Here are a few of the ways you can engage with your consumers:
Supporting Pride organisations
When you’re thinking about your Pride Month campaign, you should always think about ways you can REALLY show support. Donating to relevant charities is a way of showing your support. If you don’t donate, you could receive backlash for not actually benefiting your LGBTQ+ consumers.
Pride logo
A simple yet tried and tested way to engage is to change your logo across all your platforms, including on your branding. If you’re a luxury brand, instead of swapping your tried and tested packaging, switching up your logo to a rainbow version is a way of demonstrating your support.
All the colours of the rainbow
If you’re funkier and more fun, why not create branding which is completely rainbow -rebrand your boxes to feature the rainbow flag! This is the way that Budweiser appealed to the LGBTQ+ crowd during Pride Month.
Rainbow accessories
Another discreet but fun way to add flair to your packaging is to add rainbow ribbon to your boxes. This can be an addition to packaging you already have in storage – perfect for small businesses who want to show their support without completely rebranding.
If you’re thinking about creating some bespoke packaging for Pride Month, email info@packaging-works.co.uk today to discuss options for your branding!