Mon 2 Jan 2023

Why gift bags and gift boxes make the perfect duo!

Although packaging design may appear to be straightforward, the way you package your products serves many major purposes, which can seem hard to achieve with ‘just a box’ – but don’t fear, a gift bag and box combination could be just what you need.

The first port of call for packaging is to protect your product. Fortunately, our custom packaging is built from cardboard that is strong and durable – but in some cases, this may not be your first material of choice!

If your product is an awkward shape or is a flimsier design, adding a gift bag (you could even add tissue paper) is another layer of protection for the goodies inside – protected products, in the bag!

The third and arguably most important use of packaging is for advertising or selling your product. It’s amazing how frequently people post images of posh packaging on social media; it’s free advertising, add a bag for extra value and more suspense in unboxing videos.

When something is visually beautiful, people are more likely to purchase it – coupling bespoke boxes with a gift bag show customers you’re not afraid to go the extra mile, you could even add a ribbon closure.

Transportability or usability is also crucial because your goods and packaging need to be simple to move. If you’re handing out promotional gifts like Prosecco, no one wants to carry around a tube or square box, adding a gift bag makes your packaging simple and easier to carry!

Gift bags also work as standalone packaging, especially for soft items and are a popular choice for fashion brands… if you’re not sure what will work best for you, contact our team today and we can help you find the right packaging solution for your business.

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