Wed 30 Aug 2023

What are pillow boxes? The packaging trend taking small businesses by storm!

Pillow boxes are known for their simple, elegant, and contemporary look. The boxes are a lightweight and stylish packaging solution, ideal for delicate and petite items. Not only do the flatpack style boxes look good, but they are also easy to store which is perfect for small businesses.

Crafted from card and fashioned into a charming pillow-like shape, the curved boxes are different to your typical square or rectangle boxes making them look unique and appealing on shelves. Forgive the pun but this type of packaging is one you shouldn’t sleep on!

Choosing the right material:

Both Kraft and cardboard materials offer strength and durability to ensure the secure transportation and delivery of your products. Whether you decide to choose a Kraft pillow box or cardboard one, both provide a protective barrier against internal and external damage.

Top tip: Ask us about our eco-friendly materials!

Branding your boxes:

Here’s the deal: depending on your target audience, you can make the packaging unique to them by using different colours, fonts, patterns, and graphics. And guess what? You could even alter them all special for specific events like Christmas or Black Friday – the versatility is endless!

A sneak peek:

If you think that a block-coloured box isn’t on brand, why not select a pillow box with a window? This allows your customer to peek through the looking glass and see what goodies are inside – a great idea if your product is a freebie or something that pays to show off!

Easy to carry and easier to transport!

Usability is one of the less glamourous elements of packaging, but it’s also a necessity like a good night’s sleep. Pillow boxes can come with a handle, this makes the process of carrying your products easier for your consumer and easier to hang up on rails in your store. Not to mention, storing these flat pack boxes takes up half the space in transit wherever you pack your goods!

Get in touch with our packaging experts today if you’re looking for some packaging to fit your new product or brand!

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