Packaging Works recently developed bum bag boxes (yes, you heard that right) as part of an outreach campaign for McVitie’s new product, Jaffa Nibbles.
The brief: Packaging Works was commissioned to design and create custom boxes for an influencer outreach campaign on behalf of McVitie’s.
The company was launching a new product, Jaffa Nibbles, which was being introduced as part of the edgy ‘Jaffa Whaaat?’ campaign. (We still can’t stop hearing a goat saying ‘Whaaat?!’)
Packaging Works was brought in as part of an outreach campaign that involved sending out samples to influencers and top tier media.
The packaging: The packaging required was for a gift box to hold a bespoke, branded bum bag that was developed by Joey Essex!
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#ad I’ve teamed up with McVitie’s to design this REEM bum bag, so you can enjoy your Jaffa Cakes Nibbles wherever you go! For a chance to win your own bum bag full of Jaffa Cakes Nibbles, let me know how you would describe them in the comments below using #JaffaWhaaaaat and follow @jaffacakesofficial … I think they’re like an orange jumped off a chocolate waterfall in the jungle and dried off in the Jaffa orange sun! Competition runs from 21st – 25th March 2019. T&Cs in bio.
The gift box needed to be branded to match the ever-so-fashionable branded bum bags and to hold samples of the sweets as well as one bum bag in each. The style needed to mimic high-fashion packaging to coordinate with the tongue-in-cheek campaign!
Our finished product: A bespoke, rigid, paper over board presentation box, branded with full colour litho printing inside and outside with a matt laminated finish.
Upon unboxing, recipients would reveal the campaign slogan: “Like an orange jumped off a chocolate waterfall in the jungle and dried off in the Jaffa orange sun”
— Emma (@EmmaGritt) March 22, 2019
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