Contrary to popular belief, packaging design has never been just about looking good. While bold colours and patterns grab people’s attention, the most impactful packages are the ones that go further by sharing stories and caring for environmental and social causes.
Through storytelling, thoughtful material choices and innovative details, packaging is becoming purposeful and when done well, it can influence consumer behaviour and reinforce environmental responsibility.
Learn how to translate purpose into your packaging design:
Sustainable Packaging
Sustainability is no longer optional; it’s expected. Packaging design reflects on a brand’s commitment to the environment. This can include using environmentally friendly and recyclable materials, eco-friendly ink, incorporating educational messaging, and even embedding plantable seeds, so the packaging literally gives back to the earth.
Smart Packaging
Technology is transforming packaging into an interactive experience. QR codes give you the ability to share a story instantly. Your consumer will scan the code and immediately see content curated to them, whether it’s a tutorial on how to use the products in the packaging like a recipe, steps on how to recycle your packaging, or a code to scan that opens a Spotify playlist:
Tell a story through the Design
Telling a story doesn’t always need technology. The physical package itself can carry meaning, whether it’s inside or outside. Adding details to your product packaging can help customers connect with your brand more effectively.
Think about what customers might want to know: the journey you went through developing the product, materials used to create it, the brand’s backstory, the family tree if it’s a family business, etc.
Limited-Edition Designs
Another way to create a package with a purpose is to focus on limited-edition designs. Personalisation and custom designs for different events, customer segments and influencers can turn your packaging into a keepsake.
By creating exclusive packaging, you create excitement and urgency, spark a social media buzz and turn packaging into a keepsake rather than something disposable. Just like these limited-edition packaging designs specifically made for doll collectors, created for Kingdom Doll’s anniversary, their exclusive Monarchs collection aimed for high-end, luxurious packaging and carefully made inserts for the limited-edition doll:
The future of packing is bright, it’s not just about protecting products anymore, it’s about sparking connections, protecting values and shaping customer behaviour.
Get in touch to discuss your next packaging design.
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