In sports, packaging can be as exciting as the product itself. Whether it’s a Rugby football jersey, a kit or Reebok classics, the right packaging design can make the unboxing experience memorable.
At Packaging Works, we’ve designed packaging for various industries, and each comes with its own needs and constraints. When it comes to sports packaging, the design is always focused on promoting, protecting and enhancing the appeal of the product.
The process of designing a winning sports packaging involves understanding the practical needs of the product and the connection between the brand and its consumers.
Let’s dive into it:
Product Needs
Every design starts with the product. Does it need to be protected with inserts? A packaging insert is a mould inside your box that encases your product, holding it in place. It can add value to your product, and we can design them for any product, in any shape, and of any size.
Visual Appeal
For major sports brands, sometimes bold branding is enough. Take the Manchester City packaging for example, we created a minimalistic design with high-quality, durable materials and made the logo the highlight, which in turn delivered instant recognition and impact.
But when we are creating packaging for retail purposes, it’s important for the packaging to be visually appealing to stand out on shelves and connect with the audience. This can be achieved easily by combining team colours, logos and a modern twist; we can create designs that grab attention.
A great example is our packaging for the lionesses, our champions! Bold brand colours with a contemporary design pattern:
Sports packaging trends
Another important factor for creating winning sports packaging is trends. Sports packaging is evolving fast, and brands need to keep up to date. The key trends we are seeing include eco-friendly packaging being a top priority, bold colours and graphics and tech-enhanced designs.
We can add QR codes to your packaging for an extra interactive component that will help you connect with your fans.
Whether you are a local football club or a global sports brand, we can design the right packaging for your audience.
Get in touch with us to create packaging that scores every time.
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