Edinburgh Gin recently launched a ginnovative invention: the fortune telling gin ball! They asked Packaging Works to develop custom packaging for the ultimate spirit guide – and the box is beautiful.
The brief:
Edinburgh Gin recently launched a new product: a full-strength (40% ABV) flavoured gin, rhubarb and ginger liqueur. They wanted to launch the product with a twist so enlisted Packaging Works to create stunning packaging for their showpiece: an exquisite fortune-telling gin ball!
Similar to a Magic 8 ball, it featured eighteen delicious drinks predictions including ‘Head for the Med’ – Rhubarb & Ginger Gin with Mediterranean tonic – and ‘The Outlook is Bubbly’ – Rhubarb & Ginger Gin Liqueur with fizz.
The fortune-telling-gin-ball and samples of the range of rhubarb and ginger spirits would be sent out as a giveaway to media and influencers, and the ball would be given away in-store to the first few customers who purchased a bottle of the gin in John Lewis.
Therefore, the box needed to be practical AND photogenic – and Packaging Works delivered!
Our finished product:
A tuck-top, push-locked based carton style box, litho printed in full colour with matt lamination and gold foiling on a 500um folding box board.
The reaction:
Let our fortune-telling gin ball predict your perfect Rhubarb & Ginger serve!
While stocks last, we’ll be giving away this psychic sidekick with all bottles of full-strength Rhubarb & Ginger Gin purchased online at https://t.co/SmCFT3OBZh#Edinburghgin pic.twitter.com/zsg99xld3s— Edinburgh Gin (@Edinburgh_Gin) May 2, 2019