Wed 8 May 2019

Case study: a custom box for a gin product launch

Edinburgh Gin recently launched a ginnovative invention: the fortune telling gin ball! They asked Packaging Works to develop custom packaging for the ultimate spirit guide – and the box is beautiful.

The brief:

Edinburgh Gin recently launched a new product: a full-strength (40% ABV) flavoured gin, rhubarb and ginger liqueur. They wanted to launch the product with a twist so enlisted Packaging Works to create stunning packaging for their showpiece: an exquisite fortune-telling gin ball!

Similar to a Magic 8 ball, it featured eighteen delicious drinks predictions including ‘Head for the Med’ – Rhubarb & Ginger Gin with Mediterranean tonic – and ‘The Outlook is Bubbly’ – Rhubarb & Ginger Gin Liqueur with fizz.

The fortune-telling-gin-ball and samples of the range of rhubarb and ginger spirits would be sent out as a giveaway to media and influencers, and the ball would be given away in-store to the first few customers who purchased a bottle of the gin in John Lewis.

Therefore, the box needed to be practical AND photogenic – and Packaging Works delivered!

Our finished product:

A tuck-top, push-locked based carton style box, litho printed in full colour with matt lamination and gold foiling on a 500um folding box board.

edinburgh gin packaging packaging for gin



The reaction:


View this post on Instagram


Let our fortune-telling gin ball predict your perfect Rhubarb & Ginger serve! While stocks last, we’ll be giving away this psychic sidekick with all bottles of full-strength Rhubarb & Ginger Gin purchased online at #Edinburghgin

A post shared by Edinburgh Gin (@edinburghgin) on



View this post on Instagram


Saturday night…time for a little G&T with a twist! Thanks to the lovely lot at @edinburghgin for dropping off the new Rhubarb & Ginger flavour – tastes of summer! . . . #rhubarb #ginger #gin #rhubarbandgingergin #edinburghgin #ginandtonic #drinkresponsibly #scottishsummer #ginstagram #saturdaynight #gincocktailtime

A post shared by Hood Magazine (@hoodmagazine_) on


View this post on Instagram


When they bring out your favourite in a full strength gin you just got to try it ?. Got my fortune telling Gin ball too ??? @edinburghgin #gin #edinburghgin #rhubarbandgingergin #cocktails

A post shared by Pauline Lamont (@paulus1980) on


View this post on Instagram


A different kind of spirit guide. #edinburgh #edinburghgin #8ball #spirits #gin #rhubarb #ginger #psychic #drinkingandthinking #shakeitup

A post shared by Finlay Nicol (@finthegin) on


View this post on Instagram


Calling all gin lovers! You need to know about this brand new launch from @edinburghgin We love the beautiful bottle personalised for our Sophie! Click the link in our bio for all the info. Picture: @eveconroy #EdinburghGin #Gin #RhubarbandGinger

A post shared by No.1 Magazine (@no1magazine) on

Need a custom box? We create bespoke packaging in all shapes, sizes, colours and designs – contact us to discuss your ideas!

Back to Blog

Have a question?

For custom orders and more info get in touch
Get In Touch