The aim of luxury retailors has always been to make each customer feel unique. It doesn’t matter if it’s a pleasure for themselves or a present for someone else. Clients can be confident that they have purchased high quality goods through several touch points, and user experience is one of these.
When a product is intended to be luxurious, its packaging must be memorable, too. Here are some of our favourite ways to give your packaging an edge over competitors.
Embossing and Debossing
Embossing and debossing are two printing techniques that give your packaging depth. The techniques offer a layer of texture and dimension to your product and are already popular among luxury manufacturers.
Embossing imprints a design on the surface of your boxes, whilst debossing elevates the design. Both printing techniques add a visual and physical experience to your personalised boxes.
Matching gift bags
Desirable packaging? It’s in the bag. Gift bags can be used as a stand-alone packaging option or as a complement to your custom-branded boxes. A branded gift bag coupled with a box shows you’re thinking about extras for your client.
We all love a freebie, but there’s nothing worse than carrying around an awkward shaped box all day. If you’re giving out gifts at a promotional event, a bag will make sure the product is easy to carry and encourages the client to take their freebies home.
The look and feel of your brand and packaging should be unique and distinct – the material you choose for your bespoke box is critical to getting it right.
Packaging Works offers a lot of options when it comes to the materials you may use to create branded packaging, including a wide range of colours and textures. You can find out more in our textures blog.
With climate change on everyone’s mind, packaging is a big topic right now, and consumers are paying attention to how brands are responding. Commit to eco-friendly packaging to save the environment and your consumer base!
Top tip: Once you’ve added value to your packaging, make sure your customers know it. Use your packaging in your advertising, show your flair through online campaigns or unboxing videos. Give yourself credit, shout about your packaging!
If you’re ready to develop some bespoke, luxury boxes, contact our team of packaging specialists today!Back to Blog